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Sheridan College

Brampton, Ontario, Canada
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About

Media Fundamentals (PMDAF) at Sheridan College at

In the Media Fundamentals certificate program, students will be introduced to a broad range of media skills to prepare them for advancement into further media studies.

Students will acquire basic skills and concepts in: 

  • Web and computer technology
  • Sound and camera
  • Television and film production
  • Media history
  • Communications theory
  • Visual design
  • Radio

Students will also refine academic skills such as research, writing, and preparing and delivering presentations, which will serve them no matter which area of media studies they choose to pursue. Students will exit the program with a broad, foundational skill set that will prepare them for advanced educational opportunities in a variety of creative fields. Graduates will be qualified to compete for entry into Sheridan College programs such as:

  • Journalism
  • Visual Merchandising Arts
  • Advertising

The successful completion of this program will enable the graduate to:

  • Write and/or produce targeted assignments in a variety of common media formats and styles.
  • Describe the relationship of media to the larger social/historical/cultural/political context.
  • Express researched opinions on current Canadian political and social environments.
  • Conduct basic media research.
  • Critique various media content and form (film, television, newspapers, and advertising) and participate in peer reviews.
  • Identify the visual components of still and moving images that convey ideas and meaning.
  • Produce still and moving images to demonstrate basic techniques of visual language.
  • Analyze fictional and non-fictional narrative forms (e.g. story, news) and how they shape social reality.
  • Describe the effective use of sound in film and television.
  • Produce an elementary soundtrack.
  • Use software applications for the production of print and rich media.
  • Develop an education and career plan within the range of media career options.
Level Postgraduate Certificate
Discipline Arts and Humanities
Duration 8 months
Intakes Jan, Sep
Application Fees CAD 100
Tuition Fees CAD 16206
Campus
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Admission Requirements
Language proficiency (minimum)
IELTS 6
TOEFL 80
PTE 58
Duolingo 60
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 50%

Rankings
QS Ranking --
Times Higher Education --
ARWU --
Webometrics --
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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