Visual and Creative Arts (PCVAD) at Sheridan College at

Sheridan College Visual and Creative Arts advanced diploma program exposes students to rigorous studio-based visual arts training with business and marketing coursework to produce a unique education in “entrepreneurial art.” Students will develop more than a portfolio; they will also develop the professionalism necessary for a successful career in the vibrant visual arts and culture sector.

By the end of this program, students will learn to:

• Produce a collection of work that represents attitudes, knowledge and skills which demonstrate an advanced level of competency in visual communications.
• Apply an advanced level of knowledge, skills and appropriate methodology to resolve complex problems including time management, budgetary restrictions and specific client directives
• Originate and develop innovative and original visual communications on time and within budget to meet the specific needs of the client.
• Use a variety of advanced technologies to produce visual communications.
• Effectively communicate ideas, objects and emotions to resolve complex problems.
• Exhibit a breadth of knowledge in the origins and evolution of contemporary thinking and trends in design, art and technology.
• Effectively integrate the advanced levels of knowledge, skills and attitudes acquired and apply professional studio practices to realize solutions to complex problems.
• Resolve complex problems that demonstrate an advanced level of competency in the effects and psychology of colour.
• Work in a professional manner, maintaining professional relationships and communicating effectively with co-workers, supervisors and others.
• Produce a portfolio of work that reflects the ability to communicate effectively in visual form.
• Solve complex problems related to the conceptual process involving organization, budget and time management.
• Express artistic concepts through the manipulation of a variety of media (e.g. charcoal, paint).
• Use a variety of technical equipment and computer software to enhance visual, written and verbal communication.
• Communicate concepts, emotions and intent effectively in visual, verbal, written and virtual form, using appropriate terminology.
• Analyze contemporary visual arts development and issues, as well as current trends in the market.
• Observe guidelines and regulations with respect to health and safety applicable to the use of art materials and methodology.
• Generate works of art and design that reflect an advanced level of knowledge and skill in the application of colour theory and the effects and psychology of colour.
• Collaborate effectively with faculty and peers.
• Explain historical and contemporary works of art from a critical perspective.
• Conduct applied research that directs problem solving and informs the creative process.
• Use a broad range of specialized equipment, and required toxic and hazardous materials following established safety principles and procedures.