This conversion course is delivered by the Business School, which has AACSB accreditation in recognition of BU's focus on excellence in all areas. It’s something that fewer than 5% of business schools worldwide have achieved, so students can be sure they’re in good hands. This course is also accredited by the Institute of Direct and Digital Marketing (IDM) which means some students may be eligible to sit an extra exam to achieve the IDM Professional Certificate alongside their degree.
Digital and technical skills are highly sought after by a wide range of professionals. User experience designers are increasingly being asked to demonstrate social science skills and business acumen, as well as technical knowledge.
This course aims to provide students with a deeper knowledge of marketing combined with the technical skills to design and manage the user experience – the combination of which will make them highly employable.
Students will be introduced to a range of digital marketing concepts and integrated marketing communication campaigns, as well as learning how to design and develop digital products, services and solutions by applying human centred design principles and techniques. Students will also explore the psychological theories of decision making and behaviour change and design methods for persuasive technology.
| Level | Masters |
| Discipline | Business & Management |
| Duration | 12 months |
| Intakes | Jan, Sep |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 16500 |
| Campus | Talbot |
| Language proficiency (minimum) | |
| IELTS | 6 |
|---|---|
| TOEFL | 60 |
| PTE | 54 |
| Duolingo | Not Required / Waiver |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 60.0%
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