In today’s business landscape, brand is everything. But what exactly is brand and how is it managed for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.
Students will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. Students will also study how corporate branding is key to an organisation’s overall marketing strategy.
Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.
Students have the option of taking either a year-long or six to twelve week work placement, depending on their needs, to help them enhance their skills and boost their career prospects while they study. Brunel was one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as students can put their learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from their placement employer once they’ve graduated.
Accredited by the Chartered Institute of Marketing (CIM), this course offers the option to study the CIM Certificate in Professional Marketing alongside the degree.
Topics covered on the degree include corporate and product brand identity, corporate and product brand image and reputation, corporate marketing, and corporate communications. Students will also study marketing communications and strategy from a corporate branding perspective.
| Level | Masters |
| Discipline | Business & Management |
| Duration | 12 months |
| Intakes | Jan, Sep |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 22000 |
| Campus | Main |
| Language proficiency (minimum) | |
| IELTS | 6.5 |
|---|---|
| TOEFL | 90 |
| PTE | 59 |
| Duolingo | Not Accepted |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 70%
342
351-400
701-800
446
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