Marketing is an exciting, challenging, and nuanced discipline that touches upon every aspect of life. Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The work that marketers do can have a profound impact on society, the economy, the environment and culture.
The MSc Marketing is the gateway to a thriving professional career in marketing. The perfect blend of theory and practice, alongside connections with top employers and industry influencers, will help students to become a knowledgeable marketing postgraduate who will flourish in a changing and dynamic landscape. As a conversion programme, the MSc Marketing will fast-track students' career by offering outstanding and comprehensive training to graduates from non-marketing disciplines.
The programme provides a well-rounded marketing education that fosters the critical and strategic skills to multiply students' career prospects. Students will learn about the global issues as well as the theories, tools, and techniques that connect and shape firms, markets and consumers. Students will also have the flexibility to choose between elective modules to advance their specific marketing interests, such as digital marketing and branding strategy. In the final term, students will work a ‘deep dive’ dissertation for a client to explore real-life solutions to a problem and present and develop their findings.
The programme is approved and accredited by the Chartered Institute of Marketing (CIM), allowing students to gain a professional qualification alongside their degree through the prestigious CIM Accredited Degree programme. Students will be able to take advantage of Lancaster University's award-winning careers team and active alumni network during their time as a student and after their studies.
Lancaster University's highly sought-after graduates now work in client-side companies such as Google, Montblanc, and Uniqlo, as well as agency-side companies, such as MediaCom and AMV BBDO.
| Level | Masters |
| Discipline | Business & Management |
| Duration | 12 months |
| Intakes | Jan, Sep |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 25360 |
| Campus | Main |
| Language proficiency (minimum) | |
| IELTS | 7 |
|---|---|
| TOEFL | 94 |
| PTE | 65 |
| Duolingo | Not Required / Waiver |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 75%
141
155
301-400
312
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