In a world where people and objects are inter-connected to each other through high speed internet connections, it is the desire of organisations to utilise this nature of connectivity with a growing empowered digitalisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability. As such, it is a great time to study a master's in Digital Marketing.
Loughborough's MSc Digital Marketing will provide students with a comprehensive understanding of digital technologies and principles of marketing that equip them to address sophisticated challenges in the most effective way. The digital marketing course will provide students with knowledge and employment skills essential to a senior digital marketing role, such as digital marketing technologies, market analytics, customer insight generation and managing digital marketing campaigns. A flexible curriculum empowers students to select subjects that they are passionate about.
In the MSc Digital Marketing programme, students will embrace a broad range of digital marketing strategies, covering content marketing, website marketing, SEO marketing, social media marketing, mobile marketing, gamification, and omni-channel strategies, and contemporary tactics to keep abreast with the industrial design and practices. Students will learn how to deploy advanced digital technologies to analyse and evaluate problems and respond to challenges faced by marketers in real world scenarios.
| Level | Masters |
| Discipline | Business & Management |
| Duration | 12 months |
| Intakes | Jan, Oct |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 27950 |
| Campus | London |
| Language proficiency (minimum) | |
| IELTS | 6.5 |
|---|---|
| TOEFL | 92 |
| PTE | 67 |
| Duolingo | 110 |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 55%
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