Digital will continue to change the face of marketing for many years to come. Those who succeed will need knowledge of the consumer and how today digital marketing and analytics is at the heart of marketing. Aspiring marketers need to understand the digital consumer and how the tools of digital work in practice; as well as the latest frameworks to plan, implement and evaluate digital marketing activity.
With a Masters in Digital Marketing, students will prepare themselves to meet the needs of organisations across a variety of sectors by developing skills in crucial areas such as e-marketing, consumer psychology, and more.
This course will prepare students for a successful career with a comprehensive take on digital marketing and a strong emphasis on the application of theory to practice, in subject areas such as e-marketing, social media, analytics, consumer psychology and digital advertising. It has been designed for graduates who have studies in fields such as marketing, media, management and social sciences, as well as professionals working in marketing across public, private and voluntary sectors seeking specialist knowledge and career development.
Embedding an understanding of digital marketing strategies, dynamics and platforms, students will take the knowledge and skills developed in the course and apply them to a variety of practice based, real-life learning will complement theory.
| Level | Masters |
| Discipline | Business & Management |
| Duration | 12 months |
| Intakes | Sep, Jan |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 16800 |
| Campus | Main |
| Language proficiency (minimum) | |
| IELTS | 6.5 |
|---|---|
| TOEFL | 87 |
| PTE | 59 |
| Duolingo | Not Accepted |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 70.0%
721-730
501-600
--
849
QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.
THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.
The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis
The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.
