Marketing at Northern Alberta Institute of Technology (NAIT)

With NAIT's Bachelor or Business Administration (BBA), the classes will have a business focus from day 1. Because many professional associations require a degree before they will grant a designation, a business degree is a great way to further one's career potential. Students can earn a general BBA by completing core courses and their choice of electives or declare an emphasis in the following subjects:

• Accounting
• Entrepreneurship & Innovation
• Finance
• Human Resource Management
• Management
• Marketing

Enter the exciting, ever-changing world of Marketing. The Bachelor of Business Administration (BBA) with Marketing emphasis prepares students to lead organizations in making decisions on corporate branding, public relations, sales, supply chain management and advertising in an immersive environment of critical thinking. The BBA degree with Marketing emphasis focuses on teaching consumer research, measurable strategies and strong communications skills.

The goal is for students to develop their ability for strong analytical processes critical to the operation of business. Marketing emphasis students are led through business cases of ethics, consumer behaviour and sales management. These scenarios will help students understand the decision-making processes of business and think about the many factors that affect marketing campaigns and projects. All marketing-related courses have prerequisites, so it is important for students to carefully plan the order of their studies. Students taking the BBA with a Marketing emphasis can expect to integrate their knowledge of marketing to support different organizational and multi-disciplinary goals in Canadian and international organizations.