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Northern Alberta Institute of Technology (NAIT)

Edmonton, Alberta, Canada
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Marketing at Northern Alberta Institute of Technology (NAIT) at Main

With NAIT's Bachelor or Business Administration (BBA), the classes will have a business focus from day 1. Because many professional associations require a degree before they will grant a designation, a business degree is a great way to further one's career potential. Students can earn a general BBA by completing core courses and their choice of electives or declare an emphasis in the following subjects:

  • Accounting
  • Entrepreneurship & Innovation
  • Finance
  • Human Resource Management
  • Management
  • Marketing

Enter the exciting, ever-changing world of Marketing. The Bachelor of Business Administration (BBA) with Marketing emphasis prepares students to lead organizations in making decisions on corporate branding, public relations, sales, supply chain management and advertising in an immersive environment of critical thinking. The BBA degree with Marketing emphasis focuses on teaching consumer research, measurable strategies and strong communications skills.

The goal is for students to develop their ability for strong analytical processes critical to the operation of business. Marketing emphasis students are led through business cases of ethics, consumer behaviour and sales management. These scenarios will help students understand the decision-making processes of business and think about the many factors that affect marketing campaigns and projects. All marketing-related courses have prerequisites, so it is important for students to carefully plan the order of their studies. Students taking the BBA with a Marketing emphasis can expect to integrate their knowledge of marketing to support different organizational and multi-disciplinary goals in Canadian and international organizations.

Level Bachleors
Discipline Business & Management
Duration 48 months
Intakes Jan, Sep
Application Fees CAD 0
Tuition Fees CAD 20460
Campus Main
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Admission Requirements
Language proficiency (minimum)
PTE 58
Duolingo 115
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver

Minimum GPA - 50%

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QS Ranking

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THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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