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Seneca College

Toronto, Ontario, Canada
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Marketing Management (MKM) (Optional Co-op) at Seneca College at

The Marketing Management (MKM) (Optional Co-op) eight-month graduate certificate program will develop a students' fundamental knowledge of marketing management and channel their strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. Students will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.

Throughout this program, students will develop the following skills:

  • Propose marketing plans 
  • Market research 
  • Developing strategic pricing 
  • Formulate budget  
  • Prepare sales presentations

When students graduate from this program, these are the types of career options that they can explore:

  • Account executive
  • Assistant brand manager
  • Customer service manager
  • Sports and entertainment marketing specialist 
  • Marketing/sales/retail manager
  • Media buyer
  • Market researcher
  • Digital marketing manager
     
Level Postgraduate Certificate
Discipline Business & Management
Duration 8 months
Intakes Jan, May, Sep
Application Fees CAD 90
Tuition Fees CAD 15895
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Admission Requirements
Language proficiency (minimum)
IELTS 6.5
TOEFL 88
PTE 60
Duolingo 125
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA%

Rankings
QS Ranking --
Times Higher Education --
ARWU --
Webometrics --
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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