The Advertising and Marketing Communications – Management program prepares students to hit the ground running in this fast-paced industry. Students in this program will learn the fundamentals of campaign planning and the creative process. They will use industry software to interpret market research, develop strategies and learn basic design and copywriting. Students engage in the planning, buying and selling of media for digital and traditional platforms.
In third year, students take advanced advertising and marketing courses such as Creative Branding, Media Management, Advertising Campaign Management and Global Communications. They will also put everything they have learned into practice with a specialty Capstone project. In this portfolio-building project, students develop a campaign proposal for a real business client from the community.
Sheridan's mandatory 10-week marketing or advertising internship gives students valuable real-world work experience before they graduate. This field placement will also give them the chance to network, build contacts and connections in the communications field.
| Level | Diploma |
| Discipline | Business & Management |
| Duration | 36 months |
| Intakes | Jan, Sep |
| Application Fees | CAD 100 |
| Tuition Fees | CAD 16450 |
| Campus |
| Language proficiency (minimum) | |
| IELTS | 6 |
|---|---|
| TOEFL | 80 |
| PTE | 58 |
| Duolingo | 105 |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 65%
--
--
--
5821
QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.
THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.
The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis
The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.
