Students can take up a master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising, communications and public relations agencies.
The University of Greenwich has been the first UK university to offer a specialist degree in marketing communications and they've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications. Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title.
The course will develop students' understanding of communications planning, consumer decision-making, and traditional and new media. They'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. Moreover, this degree prepares individuals to meet the challenges of a changing marketplace, so they emerge ready to enter a range of marketing and communication and public relations roles.
With the support of leading academics and industry experts, students will learn to develop eye-catching campaigns and become an effective marketer and communicator.
In a typical week, learning takes place through a combination of lectures and seminars. Students will be able to discuss and develop their understanding of topics covered in lectures in smaller group sessions. Outside of timetabled sessions, they'll need to dedicate time to self-study to prepare for coursework, presentations and exams. Greenwich's Stockwell Street library and online resources will support further reading and research. Learners can also join a range of student societies, including the Marketing Society which combines a mixture of academic and social activities. It's a great chance to hear about the industry from experts, previous speakers include IBM and Mediacom and an opportunity to create business contacts.
Graduates of this degree are currently working as communications consultants and and managers for communications agencies and companies such as PricewaterhouseCoopers (PwC), Co-op Group, MobiSystems Inc, NBC Universal Media, as well as various private companies, non-profits and government organizations around the world.
| Level | Masters |
| Discipline | Business & Management |
| Duration | 12 months |
| Intakes | Sep |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 17275 |
| Campus | Main |
| Language proficiency (minimum) | |
| IELTS | 6.5 |
|---|---|
| TOEFL | 87 |
| PTE | 76 |
| Duolingo | Not Accepted |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 60%
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