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University of New Brunswick

Fredericton, New Brunswick, Canada
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About

Marketing (Optional Co-op) at University of New Brunswick at Fredericton

Marketing is about attracting customers. It’s about identifying a unique product, branding it, and then communicating it in a way that makes customers want it.

Through UNB’s Marketing program, students will learn how to identify, brand, and communicate products and services to customers. Students will explore key areas of marketing, such as public relations, advertising, promotions, product development, pricing, and distribution. Marketing courses focus heavily on entrepreneurship and real-world marketing applications so that students will gain real world experience and perspectives.

At UNB’s Fredericton campus students can specialize in marketing by completing an honours or concentration. Students will have the flexibility to combine Marketing with any other discipline in any other faculty. For example, students could complete an honours in Marketing and a major in Multimedia Studies from the Bachelor of Arts (BA) program.

Learn from top-notch instructors recognized nationally and internationally for teaching and research. The small class sizes mean greater access between students, their instructors, and their peers.

Hands-on learning:

  • Marketing internship
  • Co-operative (Co-op) education program consisting of a minimum of three four-month work terms. Accredited by the Canadian Association for Co-operative Education.
  • Coursework requiring partnerships with local businesses to develop marketing strategies

Skills students will acquire:

  • Identify customer needs through market research
  • Develop research methodologies
  • Analyze, interpret, and present data
  • Implement marketing strategies to promote products and services
  • Plan and execute marketing plans
  • Understand issues related to international trade, foreign trade, exporting and importing regulations, negotiation practices, financial issues, and international public relations
  • Understand consumer behaviour, e-marketing, international marketing, marketing strategy, and marketing research
Level Bachleors
Discipline Business & Management
Duration 48 months
Intakes Jan, Sep
Application Fees CAD 125
Tuition Fees CAD 20158
Campus Fredericton
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Admission Requirements
Language proficiency (minimum)
IELTS 6.5
TOEFL 85
PTE 59
Duolingo 115
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 75%

Rankings
QS Ranking 681-690
Times Higher Education 601-800
ARWU 901-1000
Webometrics 585
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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