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University of Surrey

Guildford, South East, United Kingdom
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Digital Marketing at University of Surrey at Main

Technology has created new challenges and opportunities for businesses, from their products and services to the way that distribution functions. The Digital Marketing MSc will provide students with the theoretical knowledge and hands-on skills employers are looking for in this challenging but exciting environment.

This 24-month MSc course with professional placement year enables student to spend time working in industry. After a year of full-time study at Surrey, learners will be able to spend up to an additional 12 months gaining paid, professional work experience with an organization. They'll be responsible for securing their own job offer(s), however, they'll be supported in their search with a series of employability workshops and benefit from some individual coaching.

By the end of this course, students will be able to use their digital marketing knowledge to create marketing communication campaigns for both social media and more traditional channels. They'll also have a practical understanding of marketing analytics and channel management, so they can make well-informed decisions in practice. Surrey graduates have gone on to secure roles such as Digital Marketing Manager, Social Media Marketing Manager, E-commerce Channel Manager, Digital Marketing Strategist and Content Marketing Manager.

Students will explore both fields in detail, studying topics, including social media, entrepreneurship and marketing analytics. They'll also choose two optional modules based on their own interests and career aspirations. This course is taught through interactive lectures, seminars and small-group laboratory sessions. Students will also attend talks by industry guest speakers, who’ll share practical examples and help them reflect on what they learn, giving them the opportunity to develop their professional network.

The Digital Marketing MSc is accredited by the Chartered Institute of Marketing (CIM). Graduates who enroll with CIM as an affiliate can study CIM qualifications without having to complete all the modules. It is also accredited by the Association to Advance Collegiate Schools of Business (AACSB).

Level Masters
Discipline Business & Management
Duration 12 months
Intakes Oct
Application Fees GBP 0
Tuition Fees GBP 20800
Campus Main
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Admission Requirements
Language proficiency (minimum)
IELTS 7
TOEFL 95
PTE 65
Duolingo 120
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 65.0%

Rankings
QS Ranking 285
Times Higher Education 251-300
ARWU 401-500
Webometrics 244
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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