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Algoma University

Sault Ste. Marie, Ontario, Canada
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Bachelor of Business Administration (Honours) - Marketing at Algoma University at

Students can differentiate their Bachelor of Business Administration degree by taking a minor in Marketing. The Marketing option offers students an opportunity to combine their business skills with their creativity. Students cover general and advanced marketing concepts, and courses investigate how these concepts are used in various organizations and markets, both domestic and international. In this program students will learn valuable skills including:

  • Viability assessment of marketing a product or service in a new market;
  • Primary and secondary research in new and existing markets to determine new opportunities
  • Product research
  • Application of leadership skills to contribute to the successful marketing and business development function of an organization
  • Personal and professional enhancement and developmental strategies to improve leadership abilities, and knowledge of marketing practices 
  • Marketing plan development including marketing objectives, marketing mix, strategies, budgetary considerations, and evaluation criteria.

Algoma's Marketing minor prepares students for a wide range of roles in the competitive industry of Marketing. Some of these roles include, but are not limited to: Advertising Specialist, Art Director in advertising, Wholesale/Retail Manager, Marketing Officer, Marketing Coordinator, and Promotional and Communications Officer.

Level Bachleors
Discipline Business & Management
Duration 48 months
Intakes Jan, Sep
Application Fees CAD 125
Tuition Fees CAD 19496
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Admission Requirements
Language proficiency (minimum)
PTE 60
Duolingo 110
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver

Minimum GPA - 70%

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QS Ranking

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THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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