This conversion course is delivered by the Business School, which has AACSB accreditation in recognition of BU's focus on excellence in all areas. It’s something that fewer than 5% of business schools worldwide have achieved, so students can be sure they’re in good hands. This course is also accredited by the Institute of Direct and Digital Marketing (IDM) which means some students may be eligible to sit an extra exam to achieve the IDM Professional Certificate alongside their degree.
Digital and technical skills are highly sought after by a wide range of professionals. User experience designers are increasingly being asked to demonstrate social science skills and business acumen, as well as technical knowledge.
This course aims to provide students with a deeper knowledge of marketing combined with the technical skills to design and manage the user experience – the combination of which will make them highly employable.
Students will be introduced to a range of digital marketing concepts and integrated marketing communication campaigns, as well as learning how to design and develop digital products, services and solutions by applying human centred design principles and techniques. Students will also explore the psychological theories of decision making and behaviour change and design methods for persuasive technology.
This course will suit those with a background in business, management or marketing, computer science or information and technology management who wish to advance and reorient their marketing and user experience skills, knowledge and techniques.
Students will also have the option to complete a 30-week work placement with a UX employer to help increase their employability even further.
| Level | Masters |
| Discipline | Business & Management |
| Duration | 16 months |
| Intakes | Jan |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 16500 |
| Campus | Talbot |
| Language proficiency (minimum) | |
| IELTS | 6 |
|---|---|
| TOEFL | 60 |
| PTE | 54 |
| Duolingo | Not Required / Waiver |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 60.0%
801-850
401-500
--
742
QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.
THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.
The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis
The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.
