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Bournemouth University

Bournemouth, England, United Kingdom
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About

Marketing Communications at Bournemouth University at Talbot

Marketing communications professionals increasingly need an integrated knowledge of advertising, public relations, direct marketing, and social and digital media in order to deliver relevant, clear and consistent messages to consumers, the public and stakeholders. This new MA Marketing Communications course will equip graduates with cutting-edge knowledge and skills to be agile in industry and to define new industry practice. 

Students will:

  • Develop, implement and critically evaluate marketing communications strategies, from both a theoretical and practical perspective
  • Discover new and emerging forms of marketing communications such as branded content, branded entertainment and digital storytelling
  • Develop insights into the latest techniques of marketing communications research and practice
  • Undertake an optional 30-week professional placement within the communication or media sector, designed to enhance their employability after graduation
  • Benefit from strong industry connections with relevant professional bodies in the UK, including accreditation from the Branded Content Marketing Association (BCMA), recognition from the Chartered Institution of Public Relations (CIPR) and the Chartered Institute of Marketing (CIM)
  • Gain professional qualifications through the CIM Graduate Gateway with exemptions once students have completed the course
  • Graduate with the skills to pursue a successful career in advertising, marketing, public relations, branding or any other marketing communications related field.
Level Masters
Discipline Business & Management
Duration 16 months
Intakes Jan
Application Fees GBP 0
Tuition Fees GBP 15750
Campus Talbot
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Admission Requirements
Language proficiency (minimum)
IELTS 6.5
TOEFL 79
PTE 58
Duolingo Not Required / Waiver
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 60.0%

Rankings
QS Ranking 801-850
Times Higher Education 401-500
ARWU --
Webometrics 742
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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