This Master’s degree is a conversion course – intended for students who have not studied the subject previously, and ideal for graduates who would like to change subjects or career direction. It aims to establish their understanding of the principles of tourism marketing management, providing them with a framework to understand business development and marketing planning.
Specifically, it examines the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication.
Students will develop a critical understanding of contemporary issues in marketing and the ability to question current marketing patterns and trends. In that context, attention is given to the use of IT and social media in destination management and marketing.
The speed of change in the global tourism and hospitality industries means that students need to be kept abreast of contemporary issues. This is achieved through close links with industry and an opportunity for students to engage in a full-time work placement. Students can also undertake a semester abroad as part of their course. Students can study in a range of countries worldwide at the end of the taught component of their Master’s degree.
| Level | Masters |
| Discipline | Hospitality and Tourism |
| Duration | 12 months |
| Intakes | Jan |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 15500 |
| Campus | Talbot |
| Language proficiency (minimum) | |
| IELTS | 6 |
|---|---|
| TOEFL | 60 |
| PTE | 54 |
| Duolingo | Not Required / Waiver |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 60.0%
801-850
401-500
--
742
QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.
THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.
The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis
The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.
