About

Marketing Analytics at California State University at Long Beach

The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Students will accomplish the following in this program:

Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing
Acquire marketing research and analytics, statistics, forecasting, and modeling skills required to tackle real world marketing challenges in the era of Big Data
Learn up-to-date, cutting-edge digital marketing and new media marketing practices through a set of digital marketing and social media courses
Demonstrate competency through the culminating experience in which students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions

Program Features

Small to medium class sizes (25-35)
Dedicated program advisors that work with your through your program
Bootcamp will be offered to incoming MSMA students (8 hours)
Social networking events Toastmasters, alumni mixers, student organizations, and more

Level	Masters
Discipline	Business & Management
Duration	12 months
Intakes	Jan, Sep
Application Fees	USD 70
Tuition Fees	USD 32400
Campus	Long Beach

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Admission Requirements

Language proficiency (minimum)
IELTS	6
TOEFL	80
PTE	58
Duolingo	115

Exam proficiency (minimum)
SAT	Not Required / Waiver
ACT	Not Required / Waiver
GRE	Not Required / Waiver
GMAT	Not Required / Waiver

Requirements

Minimum GPA - 70%

Rankings

1201-1400

761

QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.