United States of America Landscape
California State University Logo

California State University

Long Beach, California, United States of America
Apply Now for Free
About

Marketing Analytics at California State University at Long Beach

The Master of Science in Marketing Analytics (MSMA) is a STEM designated program designed to provide students with advanced and highly demanded training. Students will accomplish the following in this program:

  • Develop an advanced understanding of fundamental marketing functions, including product, branding, channel, integrated marketing communication, and pricing
  • Acquire marketing research and analytics, statistics, forecasting, and modeling skills required to tackle real world marketing challenges in the era of Big Data
  • Learn up-to-date, cutting-edge digital marketing and new media marketing practices through a set of digital marketing and social media courses
  • Demonstrate competency through the culminating experience in which students work with local businesses and industry leaders to identify marketing opportunities and develop analytical solutions

Program Features

  • Small to medium class sizes (25-35)
  • Dedicated program advisors that work with your through your program
  • Bootcamp will be offered to incoming MSMA students (8 hours)
  • Social networking events Toastmasters, alumni mixers, student organizations, and more
Level Masters
Discipline Business & Management
Duration 12 months
Intakes Jan, Sep
Application Fees USD 70
Tuition Fees USD 32400
Campus Long Beach
Make your Study Abroad Dream Come True

Connect with Expert!

Admission Requirements
Language proficiency (minimum)
IELTS 6
TOEFL 80
PTE 58
Duolingo 115
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 70%

Rankings
QS Ranking 1201-1400
Times Higher Education --
ARWU 761
Webometrics --
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

Get up to ₹75 Lakhs for
Study Abroad Education Loan

Single Application for 10+ Banks
Quick Sanction within 3 days
Zero Service Fees
No-Collateral Required
Scholarships
The Scholarships, Bursaries and Awards by California State University for International Students
Campuses
Renowned Alumnis
Placements
Landmark Outline