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Centennial College

Scarborough, Ontario, Canada
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Marketing - Corporate Account Management at Centennial College at

Centennial College's Marketing – Corporate Account Management program will prepare students for an exciting and financially rewarding career as an account manager/sales professional in the business-to-business (B2B), business to Consumer (B2C), government and institutional marketplaces.

In this business graduate certificate program, students will learn that because today's customers are well informed and expect more customized solutions, account managers must have a solid foundation in all areas of sales, marketing and service. This includes prospecting, networking, relationship building, closing and post-sales activities.

As such, in interactive and practical courses, students will learn how to put the customer first with an entrepreneurial mindset that adapts to diverse customer needs while they develop and practice skills in:

  • Conducting competitive and marketplace analyses that lead to understanding customer needs and behaviours;
  • Verbal and written communication;
  • Selling and presentation (storytelling and practical methodologies);
  • Using analytics and customer relationship management (CRM) tools;
  • Business and financial literacy to create compelling customer value propositions;
  • Engaging buyers and influencers through digital content and omnichannel marketing;
  • Identifying diverse working environments and adapting communication styles to ensure clear and effective communication with buyers;
  • Understanding negotiations from the buyer’s perspective;
  • Purpose-driven leadership (understanding their motivations and next career steps).

For students who are goal oriented, organized, inquisitive and persistent with above average communication skills, consider a career in the industry diverse world of professional sales, account management and many other customer facing roles.

Level Postgraduate Certificate
Discipline Business & Management
Duration 12 months
Intakes Jan, Sep
Application Fees CAD 0
Tuition Fees CAD 16242
Campus
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Admission Requirements
Language proficiency (minimum)
IELTS 6.5
TOEFL 88
PTE 60
Duolingo 125
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 50%

Rankings
QS Ranking --
Times Higher Education --
ARWU --
Webometrics --
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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