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Conestoga College

Kitchener, Ontario, Canada
About

Strategic Marketing Communications at Conestoga College

Strategic Marketing Communications is an experiential, career-focused program for graduate students who want to learn how to work in the multiple roles expected in the marketing and communications fields. Graduates will enter an evolving area of the communications sector. The move to integrate the ways an organization communicates to its internal and external stakeholders has grown, in part, due to the pervasive use of social media which both enhances and challenges communicators globally.

All sectors of business and not-for-profit organizations must now manage both offline and online images and messages for consistency across the traditional silos of marketing, sales, advertising, and public relations. While graduates have the knowledge to work in these diverse fields, they do so by integrating the disciplines with a common strategic direction, to achieve the goals of the organizations that employ them. This strategic approach is emphasized through the planning phase and reinforced as students learn to produce professional collateral and digital content using industry-standard technology and emerging social platforms. Learning culminates in a client-based capstone project to develop an integrated marketing communications plan.

Level Postgraduate Certificate
Discipline Business & Management
Duration 24 months
Intakes Jan, May, Sep
Application Fees CAD 100
Tuition Fees CAD 18942
Admission Requirements
Language proficiency (minimum)
IELTS 6.5
TOEFL 88
PTE 58
Duolingo 115
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 50%

Rankings
QS Ranking --
Times Higher Education --
ARWU --
QS Ranking

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THE Ranking

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ARWU Ranking

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi quis enim augue. Duis orci diam, ultrices vitae ipsum non, posuere accumsan dolor. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Morbi laoreet nulla eu ligula feugiat, id volutpat magna imperdiet. Vestibulum faucibus elementum ex, non dictum nibh porta eget. Praesent ultrices rhoncus sapien, elementum dignissim nulla sollicitudin vel. Sed augue tellus, pretium ut vestibulum nec, dictum at turpis. Donec vehicula commodo velit.

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