International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, students will develop an appreciation of its practice in a global environment.
The MSc International Marketing with Tourism & Events route shares most of its content with the MSc International Marketing, but lets students specialise by studying modules in tourism or event management.
Students will develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans.
Students will gain transferable skills such as formulating policy and project management, research, time management and presentation methods.
| Level | Masters |
| Discipline | Business & Management |
| Duration | 12 months |
| Intakes | Sep |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 17090 |
| Campus | Craiglockhart |
| Language proficiency (minimum) | |
| IELTS | 6 |
|---|---|
| TOEFL | 80 |
| PTE | 56 |
| Duolingo | Not Accepted |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 70%
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