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Kingston University

London, England, United Kingdom
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About

Marketing Communications and Advertising at Kingston University at Kingston Hill

This Marketing Communications and Advertising MSc is accredited by the Chartered Institute of Marketing (CIM). Students will gain a deep knowledge of each marketing communications channel, with a focus on advertising. Students will develop communications plans that stand up to academic scrutiny, present their work to industry experts and make recommendations to ad agency directors. Students will pitch to professionals, who will critique their technique and their response to a brief. Students' work will build into a portfolio they can be proud to show recruiters.

Graduates from this course will be ready to jump into a variety of advertising, communications and digital marketing roles.

  • Industry application and critique: on this course students will pitch to a panel of real marketing agency professionals, who will critique their technique as well as their response to the brief. Students will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. Students will gain broad and deep knowledge of each marketing communications channel, with a focus on advertising.
  • Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts.
  • Career-ready: the work students complete during their masters builds into a portfolio they can be proud to show recruiters.

Students do not need to have a background in business to study this course, but they will need to have a strong interest in gaining a masters in advertising and marketing communications.

Level Masters
Discipline Business & Management
Duration 12 months
Intakes Jan, Sep
Application Fees GBP 0
Tuition Fees GBP 17500
Campus Kingston Hill
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Admission Requirements
Language proficiency (minimum)
IELTS 6.5
TOEFL 88
PTE 59
Duolingo Not Accepted
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 70%

Rankings
QS Ranking 601-610
Times Higher Education 801-1000
ARWU --
Webometrics 998
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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