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Social Media Strategy at LaSalle College at Montreal

The virtual world is now unavoidable, and demand for community managers grows every day. Social media is truly important for clients, whether used to generate customer loyalty or improve the customer experience. This means that responsiveness is important in terms of implementing changes, and developing, operating and expanding businesses.

Community managers are responsible for the organization’s brand—they take charge of its reputation and inform the company of the competition’s practices and industry trends. They analyze the situation to gauge the efficacy and functioning of the strategies in place, with the aim of improving future actions.

The Social media strategy AEC teaches students how to develop, write and optimize promotional texts online, communicate with different web communities, and prevent and manage crises.

This program aims to teach students the concepts behind and use of the tools necessary to:

  • Contribute to creating and implementing marketing strategies and content
  • Schedule posts
  • Create and edit content
  • Publish content
  • Promote posts
  • Analyze performance indicators
  • Maintain links with the community

Graduates will have the opportunity to work in responsible positions such as: 

  • Community manager 
  • Community manager and digital content creator 
  • Digital communication specialist 
  • Social media and content creation specialist 
  • Communication and social media specialist 
  • Social media manager 
  • Community manager and digital communication specialist 
  • Content creator 
  • Digital marketing coordinator 
  • Social media and web communication manager 
  • Communication and social media manager 
  • Social media and web content coordinator 
  • Social media marketer 
  • Web strategist 
  • Social media strategist
Level Diploma
Discipline Professional Studies
Duration 12 months
Intakes Jan, Sep
Application Fees CAD 150
Tuition Fees CAD 21300
Campus Montreal
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Admission Requirements
Language proficiency (minimum)
IELTS 6
TOEFL 74
PTE 50
Duolingo Not Required / Waiver
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 50%

Rankings
QS Ranking --
Times Higher Education --
ARWU --
Webometrics --
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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