The MA Strategic Communication is designed to provide students with an in-depth understanding of the uses, and abuses, of communication by a range of government, corporate and third sector organisations.
As part of the course, students will be asked to think critically about some of the following questions: How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges? How are governments, local, regional and national promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process? Are social media platforms turning people into brands? Should we be worried about the rise of branding culture? Are digital technologies empowering and who do they benefit?
Throughout this master's in Strategic Communication, there will be a particular focus on how different organisations develop and realise key strategies in the communication of not only products and ideas but also places and experiences. Of particular interest will be changes in these communication practices as a result of both digitalisation and globalisation, and there will opportunities to engage with theoretical approaches, as well as practical examples and case studies from around the world.
| Level | Masters |
| Discipline | Arts and Humanities |
| Duration | 12 months |
| Intakes | Oct |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 19100 |
| Campus | Loughborough |
| Language proficiency (minimum) | |
| IELTS | 6.5 |
|---|---|
| TOEFL | 92 |
| PTE | 62 |
| Duolingo | 110 |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 75%
224
251-300
701-800
361
QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.
THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.
The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis
The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.
