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Nottingham Trent University

Nottingham, England, United Kingdom
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Digital Marketing at Nottingham Trent University at City

Digital marketing is one of the fastest growing, most dynamic areas of the marketing industry. This constantly evolving field continually pioneers new technology, channels and pushes the boundaries of marketing practice. It's helping to redefine the nature of customer relationships, along with the increased use of global marketing strategies, more sophisticated branding techniques, integrated marketing communications and e-commerce.

Created in close collaboration with senior digital marketers and the Chartered Institute of Marketing (CIM), Nottingham Trent University's MSc Digital Marketing degree will expose students to the very latest thinking, tools and techniques in digital and social media marketing.

Students will be exposed to a broader view of marketing, the growing significance of digital marketing and the impact these activities have on people, organisations and societies.

In the third semester, students will choose an experiential project. With the opportunity to use their skills in a real-world setting, students can choose from completing a consultancy experience project, an internship experience project, or a business research project. 

Designed for aspiring digital specialists 

This course is aimed at students from a range of backgrounds who don't necessarily have a background in marketing. Whether students want to work for a major international organisation or small-scale start-ups, Nottingham Trent University's MSc Digital Marketing degree will ensure students learn the theory, tools and techniques needed to develop into a specialist marketing professional ready to operate at strategic and tactical levels in industry. 

What the student will gain from this degree: 

  • A Graduate Gateway accreditation from the CIM which means students will have the option to gain a second professional qualification - the Level 4 Certificate in Professional Marketing.
  • The opportunity to attend different advanced workshops with Nottingham Trent University's industry partners and expert practitioners, where students will sharpen their practical skills.
  • Learn skills and knowledge within strategic marketing and digital marketing processes.
  • Demonstrated knowledge and understanding of digital marketing tactics and implementation.
  • The ability to effectively use information and communication technologies relevant to the marketing discipline.
  • The ability to analyse a variety of relevant data used in diverse contexts to support effective decision making in the marketing discipline.
Level Masters
Discipline Business & Management
Duration 12 months
Intakes Sep
Application Fees GBP 0
Tuition Fees GBP 19100
Campus City
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Admission Requirements
Language proficiency (minimum)
IELTS 6.5
TOEFL 81
PTE 62
Duolingo Not Required / Waiver
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 68.0%

Rankings
QS Ranking 592
Times Higher Education 501-600
ARWU 801-900
Webometrics 520
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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