A career in marketing can take someone in many directions - branding, research, public relations, retail, advertising sales or event planning. And students can find jobs in these areas in almost every sector, from health agencies to natural resource companies to non-profit organizations. Our dynamic curriculum includes social media, computer-based simulations, industry-standard Adobe software, crisis management and other emerging trends.
Students can develop on-the-job skills, introduce themselves to different employers and test-drive different types of jobs over the year during three consecutive four-month paid co-operative education work terms. Students will gain knowledge and skills in advertising, branding and creative design, digital and social media, market research and strategic marketing, project management and relationship selling, public relations, and retail strategy and development.
Students will get a hands-on education using social media, writing copy, doing mock presentations, conducting research, creating computer-based simulations, participating in group projects and more. Students will also get involved in the community; Saskatchewan Polytechnic's Business marketing specialty diploma gives students an opportunity to work on real projects for community-based organizations.
Students can apply to use their Business marketing specialty diploma for credit in degree programs at the University of Regina's Paul Hill School of Business, University of Saskatchewan's Edwards School of Business or online degree programs at Athabasca University, University Canada West and Husson University/University of Fredericton.
Business marketing specialty grads work as marketing coordinators, marketing assistants, advertising sales representatives, event planners, publicists, social media specialists, account managers, brand managers, market researchers and more. Students can use skills in their own business, work for an advertising agency or design firm, or look for opportunities in larger organizations and government agencies.
| Level | Diploma |
| Discipline | Business & Management |
| Duration | 36 months |
| Intakes | Jan, Sep |
| Application Fees | CAD 150 |
| Tuition Fees | CAD 18200 |
| Campus | Moose Jaw |
| Language proficiency (minimum) | |
| IELTS | 6.5 |
|---|---|
| TOEFL | 81 |
| PTE | 63 |
| Duolingo | 105 |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 50.0%
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