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Seneca College

Toronto, Ontario, Canada
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Business Administration - Marketing (BAM) (Optional Co-op) at Seneca College at

The Business Administration - Marketing (BAM) (Optional Co-op) three-year advanced diploma program will prepare students to become a marketing leader. They will learn to develop, integrate and execute marketing strategies for new and existing products and services. They will be challenged to be creative, analytical and tactical to identify, build and sustain a loyal customer base through unique marketing approaches.

Students' learning will be further advanced through the use of innovative and applied delivery techniques such as problem-based learning, real-life projects and case study analysis.

Throughout this program, students will develop the following skills:

  • Technical proficiency
  • Analytical skills
  • Problem-solving
  • Critical thinking
  • Leadership skill

When students graduate from this program, these are the types of career options that they can explore:

  • Marketing manager
  • Marketing co-ordinator
  • Account manager
  • Product manager
  • Brand manager
  • Digital marketing manager
  • Interactive marketing manager
  • Market researcher
  • Event and trade show marketer
  • Sports marketer
  • Sales account manager
  • Retail sales manager
  • Digital and traditional media buying and planning
  • Media sales manager
  • Small business owner
  • Search engine account marketing manager
  • Web content manager
     
Level Diploma
Discipline Business & Management
Duration 36 months
Intakes Jan, May, Sep
Application Fees CAD 90
Tuition Fees CAD 15895
Campus
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Admission Requirements
Language proficiency (minimum)
IELTS 6
TOEFL 80
PTE 58
Duolingo 105
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 50%

Rankings
QS Ranking --
Times Higher Education --
ARWU --
Webometrics 7277
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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