Through this four-year degree program, students will be qualified to develop marketing strategies across traditional and emerging digital media and distribution channels, aspiring towards 360-degree customer engagement with campaigns grounded in marketing analytics. Students will study a range of marketing strategies, and profound expertise in business analytics and marketing insights. They will also demonstrate an in-depth understanding of how marketing strategy fits into both the micro – and macro – business context.
Throughout this program, students will develop the following skills:
A work experience that includes at least one term in a formal work environment. The work term(s) may be a paid or unpaid position that is completed between two academic semesters and requires a minimum of 420 hours of work.
| Level | Bachleors |
| Discipline | Business & Management |
| Duration | 48 months |
| Intakes | Jan, Sep |
| Application Fees | CAD 90 |
| Tuition Fees | CAD 19579 |
| Campus |
| Language proficiency (minimum) | |
| IELTS | 6.5 |
|---|---|
| TOEFL | 88 |
| PTE | 60 |
| Duolingo | 125 |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 50%
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