The Marketing Management (MKM) (Optional Co-op) eight-month graduate certificate program will develop a students' fundamental knowledge of marketing management and channel their strength towards creating, building, communicating and delivering value to customers in innovative and creative ways. Students will gain skills and knowledge in several key areas including marketing research techniques, launching a new product or service, market segmentation techniques, pricing strategies, promotion and communications strategies, strategic market planning, generating new accounts and sales revenues.
Throughout this program, students will develop the following skills:
When students graduate from this program, these are the types of career options that they can explore:
| Level | Postgraduate Certificate |
| Discipline | Business & Management |
| Duration | 8 months |
| Intakes | Jan, May, Sep |
| Application Fees | CAD 90 |
| Tuition Fees | CAD 15895 |
| Campus |
| Language proficiency (minimum) | |
| IELTS | 6.5 |
|---|---|
| TOEFL | 88 |
| PTE | 60 |
| Duolingo | 125 |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 50%
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