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Toronto, Ontario, Canada
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About

Social Media (SMD) at Seneca College at

The Social Media (SMD) eight-month graduate certificate program is delivered by a team of expert faculty members who will advance each students' knowledge of digital media fundamentals including social media platforms, tools, and techniques. Students will learn to create content, develop campaigns and implement social media and digital engagement strategies to help organizations achieve their objectives.

Through hands-on learning, students will learn how social media can be used in an organizational context. This program was developed in close consultation with industry leaders to ensure that students learn what is relevant, applicable across multiple disciplines and currently in demand.

Throughout this program, students will develop the following skills:

  • Develop and implementing a comprehensive social media strategy
  • Use web data and analytics to optimize marketing processes
  • Identify and capitalizing on engagement opportunities to drive business goals 
  • Create relevant, engaging visual communications to enhance students' brand’s marketing
  • Identify ways to reduce marketing costs and improve online engagement

When students graduate from this program, these are the types of career options that they can explore:

  • Brand ambassador
  • Community manager
  • Content strategist
  • Customer relations specialist
  • Digital content manager
  • Digital media manager
  • Digital marketing manager
  • Interactive marketing manager
  • Marketing co-ordinator
  • Social analytics manager
  • Social media analyst
  • Social media co-ordinator
  • Social media community manager
  • Social media content curator
  • Social media specialist
  • Social media strategist
     
Level Postgraduate Certificate
Discipline Computer Science and IT
Duration 8 months
Intakes Sep
Application Fees CAD 90
Tuition Fees CAD 15895
Campus
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Admission Requirements
Language proficiency (minimum)
IELTS 6.5
TOEFL 88
PTE 60
Duolingo 125
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 50%

Rankings
QS Ranking --
Times Higher Education --
ARWU --
Webometrics 7277
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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