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Toronto, Ontario, Canada
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Sports, Entertainment & Event Marketing (SEM) (Optional Co-op) at Seneca College at

Through this Event Marketing - Sports, Entertainment, Arts (EVM) (Optional Co-op) eight-month graduate certificate program, students will learn about this industry and the integrated roles that event properties, marketing agencies and brand sponsors play. Students will learn to apply the principles of strategic marketing and brand management to the development of event properties and experiential marketing campaigns. This program prepares students for careers in the sports, entertainment and event marketing fields that span the private, non-profit and public sectors.

Throughout this program, students will develop the following skills:

  • Problem-solving
  • Collaborating
  • Building Relationships
  • Leadership skills

When students graduate from this program, these are the types of employers waiting for them:

  • Advertising agencies
  • Charitable organizations
  • Corporate marketing departments
  • Entertainment firms
  • Experiential and event marketing firms
  • Festival organizations
  • Industry associations
  • Municipal governments
  • Sports firms
     
Level Postgraduate Certificate
Discipline Business & Management
Duration 8 months
Intakes Jan, Sep
Application Fees CAD 90
Tuition Fees CAD 15895
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Admission Requirements
Language proficiency (minimum)
IELTS 6.5
TOEFL 88
PTE 60
Duolingo 125
Exam proficiency (minimum)
SAT Not Required / Waiver
ACT Not Required / Waiver
GRE Not Required / Waiver
GMAT Not Required / Waiver
Requirements

Minimum GPA - 50%

Rankings
QS Ranking --
Times Higher Education --
ARWU --
Webometrics --
QS Ranking

QS Quacquarelli Symonds is the world’s leading provider of services, analytics, and insight to the global higher education sector, whose mission is to enable motivated people anywhere in the world to fulfil their potential through educational achievement, international mobility, and career development.

THE Ranking

THE (Times Higher Education) has been providing trusted performance data on universities for students and their families, academics, university leaders, governments and industry, since 2004. We create university rankings to assess university performance on the global stage and to provide a resource for readers to understand the different missions and successes of higher education institutions.

Shanghai Ranking

The Academic Ranking of World Universities (ARWU) was first published in June 2003 by the Center for World-Class Universities (CWCU), Graduate School of Education (formerly the Institute of Higher Education) of Shanghai Jiao Tong University, China, and updated on an annual basis

Webometrics Ranking

The "Webometrics Ranking of World Universities" is an initiative of the Cybermetrics Lab, a research group belonging to the Consejo Superior de Investigaciones Científicas (CSIC), the largest public research body in Spain. CSIC is among the first basic research organizations in Europe. The CSIC consisted in 2006 of 126 centers and institutes distributed throughout Spain.

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