Students begin the Business Administration – Marketing program with a strong foundational understanding of business and its disciplines and scaffold their marketing abilities over three years. Students develop their marketing skills in a hands-on, experiential learning environment focusing on consumer behaviour, integrated marketing communications, professional selling, marketing metrics and analysis, design and digital experience, retail marketing and e-commerce, teamwork and planning. They create value for the marketplace and open doors to ever-increasing marketing management opportunities.
Senior-level courses include marketing analytics, digital and content marketing, business simulations, account and customer relationship management, and customized certifications, and two marketing placements, all of which culminate with a full marketing plan for real clients. With a holistic approach to career readiness, students take part in Emotional Intelligence, and Work Place Big 5 self-assessments, career fairs, dining etiquette and intense professional development. They meet regularly with faculty to review customized development plans to pursue relevant personal goals.
Graduates find careers as:
| Level | Diploma |
| Discipline | Business & Management |
| Duration | 36 months |
| Intakes | Jan, Sep |
| Application Fees | CAD 100 |
| Tuition Fees | CAD 15500 |
| Campus | Kingston |
| Language proficiency (minimum) | |
| IELTS | 6 |
|---|---|
| TOEFL | 78 |
| PTE | 55 |
| Duolingo | 105 |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 50%
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