This Design & Brand Management course gives students the opportunity to study a combined curriculum that will significantly enhance their skillset to become leading brand, design and innovation managers.
This course encourages students to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where UCA’s bespoke Design & Brand Management course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies.
The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development. UCA has developed this postgraduate course to address all aspects of product design, brand management and the innovation factors that lie as a foundation for its success.
Branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.
Students on this course will benefit from working alongside students on the other postgraduate courses at UCA Epsom to better understand the range of products available in today’s market, their similarities, strengths and weaknesses, and above all develop and deliver customer centric produce.
| Level | Masters |
| Discipline | Business & Management |
| Duration | 12 months |
| Intakes | Sep |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 17500 |
| Campus | Epsom |
| Language proficiency (minimum) | |
| IELTS | 6.5 |
|---|---|
| TOEFL | 90 |
| PTE | 56 |
| Duolingo | Not Required / Waiver |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 50.0%
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