Marketing changes continuously, due to the ever-developing range of digital channels and solutions available to target, communicate, and engage with customers. Significant development has also taken place around market research, which is very important for understanding customer behaviours and as a first stage of marketing planning.
As well as covering the traditional founding concepts and theories of marketing, students will also develop knowledge in social media marketing, digital marketing, content generation, digital tracking, and data analysis. Students will understand the practical side of marketing tools and learn the pros and cons of each, for the professional marketer.
Students will also have the opportunity to take part in a global internship or complete a project with an organization.
| Level | Masters |
| Discipline | Business & Management |
| Duration | 12 months |
| Intakes | Jan, Sep |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 20900 |
| Campus | City |
| Language proficiency (minimum) | |
| IELTS | 6 |
|---|---|
| TOEFL | 80 |
| PTE | 59 |
| Duolingo | Not Required / Waiver |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 60.0%
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