Marketing in an international business environment requires a dual set of skills in strategic marketing and agile business management. In order to do business across borders, students must first learn to appreciate cross-cultural challenges in their marketing approach.
The MSc International Marketing and Entrepreneurship explores the theoretical and practical approaches to marketing planning, strategy, communications and customer-centred business. Students do not need to have previously studied marketing to undertake this course.
Students examine how these topics apply to public and private organisations in varying stages of formation, growth or change management, in different international and cultural environments. The University of Essex exposes students to cutting-edge marketing techniques, encourages creativity and develops critical thinking, analytical, strategic and leadership skills.
Topics include:
This course is delivered by Essex Business School at the Southend Campus. Students and staff come to the University of Essex from all over the world, creating a classroom experience rich in diversity and working together to build a global understanding. The University of Essex is also a place with entrepreneurial spirit; they have more start-up businesses than any other county in the UK. Together this entrepreneurial spirit and global community make for the perfect place to study entrepreneurship and international marketing.
The course benefits from current research by the Strategy, Operations and Entrepreneurship group which is based at the Southend Campus and focuses on answering the question: “How can organisations and entrepreneurs increase their benefits to society and minimise their environmental impact?” A Masters from Essex Business School can give students a solid foundation on which to build their international marketing career.
| Level | Masters |
| Discipline | Business & Management |
| Duration | 12 months |
| Intakes | Oct |
| Application Fees | GBP 0 |
| Tuition Fees | GBP 21350 |
| Campus | Southend |
| Language proficiency (minimum) | |
| IELTS | 6.5 |
|---|---|
| TOEFL | 88 |
| PTE | 58 |
| Duolingo | Not Accepted |
| Exam proficiency (minimum) | |
| SAT | Not Required / Waiver |
|---|---|
| ACT | Not Required / Waiver |
| GRE | Not Required / Waiver |
| GMAT | Not Required / Waiver |
Minimum GPA - 70.0%
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