Marketing at University of Illinois at Main

The UIC Business Liautaud Graduate School Master of Science in Marketing Program provides essential concepts and tools for a career in marketing. The program is ideal for students and young professionals with non-business degrees looking to transition to a marketing position or for business graduates seeking more specialized training in marketing. In this program, you will learn how to:

• Develop integrated marketing strategies and solutions that address market challenges and exploit internal organizational and external market opportunities
• Design, conduct, analyze, and utilize market research to aid managerial decision making
• Create effective marketing tactics by configuring, monitoring and managing elements of the marketing mix
• Plan advertising and promotional campaigns, such as radio, television, print, outdoor, online, SEM
• Monitor and forecast marketing and sales trends
• Measure the ROI of marketing programs and by collecting and analyzing data
• Develop, execute, evaluate and present effective digital and social media marketing campaigns
• Use major tools in digital marketing for paid search ads, search engine optimization (SEO), organic social media, social media ads and mobile marketing strategies
• Tailor messaging and marketing activities to the unique needs of subcultures
• Select and use the right marketing analytic tools to test alternative marketing activities and improve marketing outcomes
• Conduct a brand image/identity research study and analyze the results