Graphic Design - Management at Vancouver Island University at

The Bachelor of Design in Graphic Design is intended for students who wish to pursue a professional career in the creative discipline of digital and print Graphic Design. "Graphic Design is an interdisciplinary problem-solving activity that combines visual sensitivity with skill and knowledge in areas of communication, technology and business. A Graphic Designer specializes in the structuring and organizing of visual information and to aid communication and orientation. They provide clients with the following: research, costing, planning, coordination, project management, quality control, design and aesthetic judgment, advertising and art direction." (Ashworth, Hilary ed. The Business of Graphic Design, A Professional's Handbook. Toronto: Association of Registered Graphic Designers of Ontario, 2001).

Graphic designers work in new media and web design, packaging, illustration, animation, production and prepress, advertising, marketing communications design, art and creative direction, corporate identity, broadcast design, corporate communications, information design, editorial design, education, environmental and exhibit design, signage, and related occupations. Graphic designers develop skills that are in demand in today's economy and that can be applied to nearly any career, including creative problem solving and design thinking.

This degree program is hands-on and rich in applied elements and experiential learning to prepare students for the evolving requirements of the graphic design and visual communication industry in today's knowledge and information-based culture. The degree also promotes the skills associated with Bachelor of Arts programs, including analytical and critical thinking skills, solid oral and written communication skills, and general flexibility and adaptability. Students will develop awareness of social responsibility, ethics, cultural contexts and global communications considerations. The program features lectures, studio classes, computer lab instruction, critiques, project work, portfolio development and a graduation show. A rigorous work ethic and time-management skills are required for all courses. As in the profession, students juggle multiple projects and deadlines, undertake projects as teams, research, report, cooperate, communicate and present their work.

The program will build on a solid foundation of general skills at the first-year level. Second-year courses will require that students apply and expand upon foundational skills in more detailed and specific sub-fields. Upper-level courses in the degree will explore problem-solving, research, creative exploration, innovation and cultural and contextual issues at a deeper and more complex level. Students must take 21 credits of electives and may select both employment-oriented and academic electives (in consultation with the program).